McDonald’s is launching a new promotional offer to provide significant value to customers enclosed rising menu prices. Starting on June 25th 2025, the company will offer a $5 value meal for limited time, featuring a McChicken or McDouble Meal , 4 piece chicken nuggets, fries, and a drink. This deal strategy, designed to last about a month, addresses customer concerns over price hikes and reinforces the brand’s commitment to affordability.
In a statement to CNBC, the McDonald’s highlighted the importance of delivering meaningful value through national advertising. “We know how much it means to our customers when we offer meaningful value and communicate it through national advertising. That’s been true since our very beginning and never more important than it is today,” a spokesperson said.
Coca-Cola has partnered with the fast-food chain restaurant to enhance the appeal of this deal strategy by adding marketing funds. On Wednesday, Coca-Cola stated, “We routinely partner with our customers on marketing programs to meet consumer needs. This helps us grow our businesses together.” According to the Wall Street Journal, Coca-Cola will contribute more than $4 million to subsidize some costs associated with this promotion. This collaboration underscores the importance of strategic partnerships in offering value meals to customers.
In effort to bring back customers MCDONALD’s bringing back a $5 value meal….@McDonalds when you stop 🛑 the “funny meat” and “fake chicken” and Bill Gates 🍟 MAYBE…folks will come back if Y’all use real meat & potatoes!
— 0️⃣BlackBetty ⚓️ (@BabyD1111229) May 12, 2024
You just making people sick 🤢 with crap. 🎤 #truth.
We… pic.twitter.com/bEfNjvla2Y
Earlier this year, franchisees, who operate about 95% of U.S. locations, expressed concerns about the $5 menu option. According to a person who spoke to Bloomberg on the condition of anonymity, franchisees were worried about losing money during the roughly four-week promotion. They pay into an advertising fund that allows them to offer opinions on major marketing campaigns. Despite these concerns, the company is moving forward with the promotion, which aims to reinforce its reputation for providing extra value meals.
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The $5 value meal for limited time is part of the strategy to address consumer frustration over rising menu prices nearly 40%. Social media posts have highlighted dramatic increases, with some claiming Big Mac Meal cost as much as $18. In contrast, the new $5 value meal is positioned as a more affordable option, aiming to attract price-sensitive customers. This move is seen as a way to shift the narrative back to the company’s commitment to value and affordability.
Extra value meals have long been a hallmark of the brand value preposition, offering customers a combination of popular items at a reduced price. The new $5 value meal continues this tradition, designed to provide significant savings compared to ordering items separately. The extra value meal cost is expected to attract a broad range of customers, from those looking for a quick and affordable lunch to families seeking budget-friendly dining options.
In addition, fast-food chain restaurant continues to offer various other value meals to customers and deals, such as the Big Mac Meal and extra value meal vouchers. These promotions are part of a broader strategy to provide a range of affordable options for different customer needs. The extra value meal card, for instance, allows customers to enjoy discounts on their favorite meals, further enhancing the brand value proposition with budget-friendly dining options.
The $5 value meal includes: a McChicken or McDouble Meal, 4 piece chicken nuggets, Big Mac Meal , fries, and a drink. This combination is designed for a wide audience, providing a satisfying meal at an attractive price point. The extra value meal cost is particularly appealing in a market where consumers are increasingly mindful of their spending. By offering this deal strategy, the fast-food chain restaurant hopes to reinforce its image as a great brand value.
In conclusion, The extra value meal cost, coupled with the support of extra value meal vouchers and extra value meal cards, makes this promotion a compelling offer for customers. The company will also soon offer a $5 value meal for roughly a month, beginning June 25.